
Our Marketing System
What is our Marketing Navigation System™?
Our Marketing Navigation System™ is Marketing Resource and Project Management Made Easy... and Affordable!
- Marketing Resource Management (or MRM) is a new term for what our partner Unica, the world's leading marketing software developer, has been performing since 1998 - making marketing teams more productive.
- Effective MRM means getting the most out of your marketing resources - your people and your budget.
We developed our industry-specific, web-based Marketing Navigation System™, to facilitate 24/7 collaboration with your team and/or to help everyone on your team be more productive, from your marketing managers to your independent outside freelance contractors. We know that if you are more productive, you will deliver better results.
Our system allows owners, sales managers and others in your company who wear multiple hats get back to what they do best, like developing and selling exciting new promotional products. Click here for FREE industry marketing assessment.
Our Marketing Navigation System™ provides a complete set of Marketing Resource Management (or MRM) tools that don't force you to change your current processes to use them. Our main focus in developing our system was enhancing your productivity in ways that fit your individual business. You can choose to use any or all of the marketing resource management tools our system provides - whatever is right for your team.
- We know first hand the difficulties owners and managers face managing all of the companies marketing functions from product development to catalog production and key account program management to trade show preparation and everything in between.
- You know how much marketing automation and management assistance your team can use.
"Without the use of marketing software, owners, directors, managers and all front-line workers struggle to and often can't consistently manage the amount and type of targeted key customer work they have to do as markerters in the promotional products industry today," Laura Gaulke, Director of Creative Strategy.

