Uncommon Capabilities

UncommonQuest! Marketing™ uncommon, industry-focused capabilities, detailed below, include the following areas:
Business & Financial Planning / Market Research & Development / Marketing Strategy and Management / Program Administration / Public Relations / Creative Resources / Website & Content Solutions / Catalog Development / Advertising Campaigns

Common sense might seem to suggest you keep the entire marketing function in house and save some money.
Uncommonly good sense says you explore the benefits that come from some outside marketing support, from industry experts with over 80 years of combined experience and make some money.

UncommonQuest! Marketing™ is a marketing agency providing rare and necessary marketing insight to clients in the promotional products industry. We have an uncommon mix of experience with promotional products, sales and marketing ready to put to work for you - without adding overhead!

UncommonQuest! Marketing™ can provide whatever level of service you require, from strategic planning to tactical execution and day-to-day program management. We provide efficient marketing management, on an on-going "outsourced marketing department" or "as and when needed" basis.

• Complete financial review and analysis
• Strategic business plans that define organizational level goals and objectives
  

• Product research and developmental support
• Industry trend reporting
• Competitive research and analysis by region and offering
• Positioning via segmentation of the market to define a focused targeted customer group

• SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
• Create integrated marketing plan to define a marketing mix that achieves business objectives
• Prepare efficient marketing budgets and schedules that correspond with marketing plan
• Develop advertising and promotional plans and concepts that are effective and consistent

Marketing Management

• Execution and management of marketing plan
• Seamless extension of businesses allowing existing team members to focus their efforts
• Administration, communication and tracking of all marketing activities
• 24/7 collaboration to accommodate changes using our Marketing Navigation System
• Creative and message development support
• Media planning, negotiation and buying

Program Administration

• Administer tailored key targeted marketing plan
• Write and submit copy and images for catalog and online key distributor programs
• Research, create and manage key targeted customer database
• Develop pricing programs, write and submit letters to individual key account targets
• Develop and execute strategy to obtain preferred vendor status among targeted accounts
• Update vendor profiles for each key account annually or as needed
• Establish strong relationships with key target vendor relations and marketing managers
• Integrate and coordinate communication between company, field reps and key account targets

• Develop program to increase media exposure
• Produce calendar that compiles relevant editorial opportunities
• Research trends, write and pitch timely contribution articles
• Contact editors to schedule interviews
• Audit media and clip or print all published mentions and provide report quarterly
• Identify educational and other events for participation and sponsorship
• Create press kits, case studies and announcements for public and stakeholders
• Store, retrieve, manage and distribute photo assests
• Store, retrieve, manage and distribute advertisements, promotions and all corporate materials to sales reps, media and customers, as appropriate
  

Graphic design and production of the following:

• Digital and print catalogs and brochures
• Corporate identity
• Newsletters, pricing letters, sales materials
• Direct mail campaigns
• Trade show displays and promotions
• E-mail promotions and internet advertising
• Illustrations and templates
• Photography, photo direction, photo style, digital photo retouch
• Presentations and packaging
• Website design

Website & Content Management Solutions

Here is a summary of some of the benefits our clients gain by building their website with us:

• Your online business objectives are supported by UncommonQuest! Marketing™ as well as a leading web management firm for strategic implementation that combines creativity with decades of specialized industry and web experience.
• Your website look will be custom-designed to fit your unique brand, built around the dynamic content modules you select from over 20 available pre-built functionality modules.
• Your website will be created from a user-friendly platform that allows for on-going creation, organization and management of large amounts of content. including pages, text, images, links and more without the need for constant redesign.
• Your website will allow for immediate posting of press releases, ads and promotions for full integration with all of your other  marketing efforts with as little or as much assistance from UncommonQuest! Marketing™as you desire since updates will not require any code or web publishing knowledge.
  
• Your will have access to dynamic reporting of website traffic.
• Your comprehensive web solution will include reliable hosting within a highly-available PCI-compliant data center.
• Your website will be compatible with and easily linkable to industry search sites, such as those provided by ASI and other companies, like Distributor Central.

• Creative and impactful concept and message development
• Project planning, budgeting, scheduling and managing using our Marketing Navigation System
• Management of all phases of production from printing negotiation through final mailing fulfillment - based on your company needs
• 24/7 online collaboration with all appropriate internal managers on all phases of design and production
• Full service graphic art and photography production
• Copy writing and proofreading services
• Development of integrated supporting catalog materials, including mailing envelope, new product brochures, direct and e-mail notices, corresponding and trade show materials

Advertising Campaign

• Creative and impactful concept and message development
• Comprehensive analysis of industry media options
• Media negotiation, buying and placement
• Campaing execution according to advertising plan
• Campaign planning, budgeting, scheduling, execution and management using our Marketing Navigation System
• 24/7 collaboration with all internal managers at all phases of campaign execution
• Copy writing and proofreading service

des moines advertising, des moines advertising federation, des moines ad agencies, des moines advertising agencies, marketing iowa, marketing management, promotional products iowa, advertising specialties, promotions, publicity, public relations, newsletters, graphic artwork, banners, bags, product development, design iowa, communication, communications, copy writing, catalogs, photography, research, marketing software, marketing consultant, web site design, website design, marketing planning, marketing budgets, marketing services, des marketing services des moines area, marketing services iowa, marketing consultant des moines area