FREE Resources & Articles
Tackling the Marketing Budget Process - November 2008
Preparing your 2009 Marketing budget? Read this summary of Go-To-Market Strategies Report: Are you spending enough on marketing? According to Go-To-Market surveys, if you're like many of your colleagues, the answer is no. Go-To-Market surveys show that 42% of marketing budgets fall below the 5% of revenue mark. In fact, only 38% of you spend an adequate amount on marketing by Go-To-Market Strategies standards and only 36% of you felt you spent enough to be successful by your own standards.
Leveraging Email Marketing During a Recession - June 2008
Looking for cost effective marketing solutions during these economically challenging times? Watch this slideshow by the American Marketing Association and Brightwaves and discover how email marketing, if done correctly, can be leveraged effectively as a powerful, affordable marketing vehicle to get your message out during an economic recession. Tips on design, distribution and measuring a successful campaign.
